Mosaic created from 1001 of those shiny 2.0 logos
Written on 27th June 2008
3 COMMENTS 
Ernst-Jan Pfauth, editor in chief
Yeah, you saw that right: I’m vain enough to hover over our logo. And no, I’m not gonna tell you how long I looked for it.
What you see above this text, is a smart marketing tool by two Dutch guys who want to be the next KillerStartUps.com. Sytse Sijbrandij and Jelle de Bruin have built AppAppeal, a review site for web apps. They’ve created 27 categories – from aggregator to word processing -, containing very short to-the-point reviews. Like this one, about Gmail. I’m not sure it will be useful for you, but AppAppeal can definitely help out people who want to start moving their digital office to the online world.
Anyway, to promote their new site, Sytse and Jelle have spent probably too much time on this world mosaic. The idea is pretty nice and I guess it’s on its way to the Digg frontpage. Yet the execution is somewhat pointless. It would have made more sense if they had placed the logos on the countries they were originally coming from. Then it would have a meaning. Now it’s just a bunch of logos on a pile, looking like the world. Or maybe I’m just a bit pissed of because The Next Web, THE (self-proclaimed) European tech blog is placed somewhere in the Pacific. You be the judge…
The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show off, the future of the Web. (More info 
[...] brought to you by the guys from AppAppeal, who try to gain attention with mash-ups like this one. They succeeded for the second time now. Although I don’t agree with the background music. This song would have been more [...]