Timothy Ferriss caught on the beach

Written on June 14, 2008 – 12:02 pm
Patrick de Laive, Internet entrepreneur and co-founder of The Next Web Conference

Two weeks ago I did an interview with Timothy Ferriss, author of the 4-hour work week in Greece during Greek Blogger camp. The book has sold over 500.000 copies and his blog is still attracting lots of visitors. What is even more impressive is that no (conventional) marketing was used to do so. He describes his marketing strategy in his book: he used the blogosphere to spread the word and to make this book a huge success.

Lets keep in mind that a great marketing strategy is not the key to success, it is a very important ingredient but in the end you need a good product, service or in this case a good story. That is what Timothy did, he wrote a compelling story and what also helps is that he is a really interesting guy.

You can tell that I’m not a journalist, but hey… we had fun. I like to share this open conversation and this beautiful location with you. Hope you don’t get sea sick…

I hope you like that post!

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4hww, blogging, book, gbc08, interview, marketing, Timothy Ferriss

About the author: Patrick de Laive is co-founder of Fleck and initiator of The Next Web Conference, Bowlr and OpenCoffee Amsterdam. Check his LinkedIn profile for more information.

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4 comments/trackbacks to “Timothy Ferriss caught on the beach”

Oct 2, 2008: The ultimate personal branding Wordpress theme
[...] on a regular basis. Tim Ferriss, author of the Four Hour Workweek said it really well when we were in Greece on a beach: “There are more currencies than money, take this as an example, we’re here because of [...]
Oct 17, 2008: Tim Ferriss is on the phone Part II: An interview with Tim Ferriss | Living Jet Set
[...] Tim: Yeah Greece was a lot of fun. [...]

By xadness on Jun 15, 2008

love Timothy Ferriss!

I joined a meetup.com group here in NYC to discuss | share tips | give advice on achieving the so desired four hr. work week.

Mr. Ferriss had my full attention after reading his story about becoming a National Chinese Kickboxing Champ. I knew then that we’d get a along perfectly! Haha.

Seriously Patrick, I envy you! I wish I could have been there and have lunch with Timothy! I would have loved to pick his brain a bit…

[Reply]
By Jet Set Life on Aug 30, 2008

Hey There,
Great video. I just finished a great blog for Jet Set Life (we are a site that focuses on the Jet Set Traveler and how people can create there own four hour work week muse). I really love how you did the video on the beach in Greece it kept the interview moving and interesting. We were just in Mykonos for a mini retirement and shot a video there as well. Here’s the link http://jetsetlife.tv/destinati.....ykonos.htm Let me know what you think!
Be Well

[Reply]

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