Billboards in Moscow: Google’s act of desperation
Written on 7th June 2008
13 COMMENTS 
Ernst-Jan Pfauth, editor in chief
We’ve recently reported that the Russian search market is dominated by native search engines like Yandex. This leading service was recently valuated at $5 billion and is preparing for an IPO on Nasdaq this autumn. That must have scared Google, as they’ve launched an outdoor campaign called “Moscow 2.0″ – “Know more on Google.ru“.
According to industry analysts, Google has invested $0.5 million in this traditional way of advertising – which comes down to $250,000 per month. That has bought them 550,000 ad places all over Moscow – reports Quintura -, which Google has covered with 24 billboards, 58 benches and 450,000 thousand stickers. Where’s the 2.0 part, you might wonder. Well, Russian can embed their city snap shots and videos in Google Maps. How does that feel, Yandex? Already frightened?
The Next Web Blog is closely associated with The Next Web Conference which is held annually in Amsterdam, The Netherlands. At this event speakers from all over the world come together to talk about, and show off, the future of the Web. (More info 
[...] Google has covered with 24 billboards, 58 benches and 450,000 thousand stickers…. source: Billboards in Moscow: Google’s act of desperation, The Next [...]
[...] few weeks ago I wrote a sarcastic article about Google’s efforts to gain popularity in Russia. Native search engines like Yandex and [...]
[...] a new loner in the wild west of Russian search engine land, where millions of dollars are spent and Google is just small potatoes. Alisher Usmanov is his name. This man is the founder of Metalloinvest (mining company, €3.3 [...]
[...] Quintura reports about a funny follow up on Google’s act of desperation on the streets of Moscow. World’s largest search company spent half a million dollars earlier [...]
[...] lost battle for Google in Russia. After the billboards in the streets of Moscow, the failed acquisition of contextual advertisement company Begun, and an [...]
[...] τοπική αγορά, φυσικά αυτό δεν θα το άφηνε έτσι. Έδωσε $0,5 εκατομμύρια για διαφήμιση στην Ρωσία και προσπάθησε να αγοράσει την [...]