Comments on: Social media marketing might have a limited future

By: Social media as a marketing tool – is there a future? « Mo Marketing

Social media as a marketing tool – is there a future? « Mo Marketing — Sun, 21 Dec 2008 19:43:59 +0000

[...] Pfauth, Ernst-Jan (May 15, 2008) Social media marketing might have a limited future. Retrieved on December 21, 2008 from http://thenextweb.com/2008/05/15/social-media-marketing-might-have-a-limited-future/. [...]

By: 4 examples of successful social media campaigns by BuddyMedia’s Michael Lazerow

Thu, 18 Sep 2008 18:55:51 +0000

[...] this year, I went to see Nate Elliot from JupiterResearch talking about social media marketing. He wasn’t too optimistic. There are two major problems in this field. The first one is clear, marketers just don’t get the [...]

By: Get Satisfaction helps companies to follow Twitter conversations

Get Satisfaction helps companies to follow Twitter conversations — Thu, 29 May 2008 11:01:35 +0000

[...] The conversations there are almost as influential as the ones in the blogosphere, as Nate Elliot proved during the Next08 conference. TweetScan and Summize probably look a bit too obscure for your [...]

By: social media optimization

social media optimization — Mon, 19 May 2008 08:15:37 +0000

What a Great Trend! Reading this trend is very helpful to me. I got some information that can truly help me.

By: Jackie Peters

Jackie Peters — Fri, 16 May 2008 15:22:33 +0000

It’s true, the big agencies are getting it all wrong, and they are doing it over and over and over again. There are a number of smaller companies that focus specifically on Social Media that would be a much better choice. Yet brand managers are hesitant to hire them because they feel the need to cover their a**. Or maybe they just can’t find us? I suspect it’s the former and not the latter.

I would argue that the evidence of the effects of social media marketing done properly is tangible. And I don’t think it has a limited future. I think dinosaur agencies may have a limited future if they don’t get with the program. And in the meantime I hope more brands will start researching and using some of the smaller, more specialized agencies out there.

By: What does it take to get fans? — Vad NU!

What does it take to get fans? — Vad NU! — Fri, 16 May 2008 05:07:27 +0000

[...] like Nate Elliott of Jupiter Research, seem to believe that unless marketeers get their acts together, social media marketing will die. I [...]

By: Ryan Moede

Ryan Moede — Thu, 15 May 2008 18:30:35 +0000

I would also add that taking a short-term view of social media marketing is flawed. Brands needs to build a steady, consistent engagement with their customers and build trust over the long-term.

By: David Petherick

David Petherick — Thu, 15 May 2008 15:52:33 +0000

Wooh. Scary figures. I thin I need to put my consulting rates up!

I would also suggest following Chris Brogan if you’re a marketer looking for insight and guidance – http://chrisbrogan.com