Not quite so… The music industry is composed by three heavy parts; the doers, the distributors and the sellers. The people who do music, composers, writers, singers, band, etc, will be doing music.. Now comes the two major disruptive problems for the industry, as we know it; there’s new ways of distributing music and selling it, rather than in discotheques or music stores. So, this _is_ the problem for the industry, they don’t want to give up on those two major dependencies – that’s a whole bunch of mouths to feed.

It’s not about reactionary dinosaurs, but rather that everyone is cutting on the middleman; distributors and sellers, and the industry doesn’t want that happening. The sooner they understand that the distribution is over internet and the sellers are now social applications/services, the better for them.

A big problem is that accountants and lawyers are always good at arguing they are ‘adding value’, even when they are clearly destroying it.

I think that the mainstream music and entertainment industry are largely reactionary dinosaurs when it comes to ‘the internet’. They just don’t get it – and to embrace it fully – well – there are too many vested interests to fight against – but the rewards will be crushing for the organisation or alliance that forms around this opportunity.