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	<title>Comments on: Brand Hijack &#8211; a video review</title>
	<atom:link href="http://thenextweb.com/2008/03/17/brand-hijack/feed/" rel="self" type="application/rss+xml" />
	<link>http://thenextweb.com/2008/03/17/brand-hijack/</link>
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		<title>By: Have a break, have a ChillWhat… &#124; EricBun.nl</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361499</link>
		<dc:creator>Have a break, have a ChillWhat… &#124; EricBun.nl</dc:creator>
		<pubDate>Tue, 09 Sep 2008 15:44:08 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361499</guid>
		<description>[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]</description>
		<content:encoded><![CDATA[<p>[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]</p>
]]></content:encoded>
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		<title>By: Have a break, have a ChillWhat…</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361498</link>
		<dc:creator>Have a break, have a ChillWhat…</dc:creator>
		<pubDate>Tue, 09 Sep 2008 15:01:41 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361498</guid>
		<description>[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]</description>
		<content:encoded><![CDATA[<p>[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Filling the experience gap; aligning virtual with physical customer experiences &#124; EricBun.nl</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361497</link>
		<dc:creator>Filling the experience gap; aligning virtual with physical customer experiences &#124; EricBun.nl</dc:creator>
		<pubDate>Wed, 23 Apr 2008 16:08:46 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361497</guid>
		<description>[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next [...]</description>
		<content:encoded><![CDATA[<p>[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next [...]</p>
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	<item>
		<title>By: Filling the experience gap; aligning virtual with physical customer experiences</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361496</link>
		<dc:creator>Filling the experience gap; aligning virtual with physical customer experiences</dc:creator>
		<pubDate>Wed, 23 Apr 2008 15:48:13 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361496</guid>
		<description>[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next level.   amstel gold [...]</description>
		<content:encoded><![CDATA[<p>[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next level.   amstel gold [...]</p>
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	</item>
	<item>
		<title>By: Eric Bun</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361495</link>
		<dc:creator>Eric Bun</dc:creator>
		<pubDate>Fri, 21 Mar 2008 09:47:18 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361495</guid>
		<description>Thanks a lot!</description>
		<content:encoded><![CDATA[<p>Thanks a lot!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Carl</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361494</link>
		<dc:creator>Carl</dc:creator>
		<pubDate>Fri, 21 Mar 2008 09:27:34 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361494</guid>
		<description>I like the book too, but your trailer rocks!</description>
		<content:encoded><![CDATA[<p>I like the book too, but your trailer rocks!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Martin</title>
		<link>http://thenextweb.com/2008/03/17/brand-hijack/#comment-361493</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Mon, 17 Mar 2008 12:30:11 +0000</pubDate>
		<guid isPermaLink="false">http://thenextweb.org/2008/03/17/brand-hijack/#comment-361493</guid>
		<description>It&#039;s a great book, and a great video. Good to see you mastering your video editting skills for our little project later on :)</description>
		<content:encoded><![CDATA[<p>It&#8217;s a great book, and a great video. Good to see you mastering your video editting skills for our little project later on :)</p>
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