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Brand Hijack – a video review

eric Written on 17th March 2008                                                                                                              7 COMMENTS some text
Eric Bun, business innovation consultant

At the moment I’m reading Brand Hijack, a book by Alex Wipperfurth that discusses marketing in a revolutionary way. Instead of just writing a review, I decided to make a movie about this book. Here’s the teaser, more to come!

About the author: Eric is a business innovation consultant at a large management consulting firm in the Netherlands. He helps organizations defining their web and e-business strategies, deploying social innovation and aligning business innovation to strategic objectives. Eric is graduated at the TU Delft on the subject of managing Communities of Practice in 2007. He has interest in deploying new (e-)businesses and is happy to be involved in relating topics such as co-creation, brand hijacking, e-marketing and innovation strategies.

7 comments/trackbacks to “Brand Hijack – a video review”

  1. Apr 23, 2008: Filling the experience gap; aligning virtual with physical customer experiences

    [...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next level. amstel gold [...]

  2. Apr 23, 2008: Filling the experience gap; aligning virtual with physical customer experiences | EricBun.nl

    [...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next [...]

  3. Sep 9, 2008: Have a break, have a ChillWhat…

    [...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]

  4. Sep 9, 2008: Have a break, have a ChillWhat… | EricBun.nl

    [...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]

  1. By Martin on Mar 17, 2008

    It’s a great book, and a great video. Good to see you mastering your video editting skills for our little project later on :)

    Reply

  2. By Carl on Mar 21, 2008

    I like the book too, but your trailer rocks!

    Reply

  3. By Eric Bun on Mar 21, 2008

    Thanks a lot!

    Reply

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