At the moment I’m reading Brand Hijack, a book by Alex Wipperfurth that discusses marketing in a revolutionary way. Instead of just writing a review, I decided to make a movie about this book. Here’s the teaser, more to come!
[youtube:http://www.youtube.com/watch?v=bTHMSZNCark]
[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next level. amstel gold [...]
[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next [...]
[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]
[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]
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It’s a great book, and a great video. Good to see you mastering your video editting skills for our little project later on :)
I like the book too, but your trailer rocks!
Thanks a lot!