Brand Hijack – a video review
Written on 17th March 2008
7 COMMENTS
Eric Bun, business innovation consultant
At the moment I’m reading Brand Hijack, a book by Alex Wipperfurth that discusses marketing in a revolutionary way. Instead of just writing a review, I decided to make a movie about this book. Here’s the teaser, more to come!




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[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next level. amstel gold [...]
[...] As a company and brand you have to be able to let the consumers co-create the brand experience (brand hijack) and involve the audience in evolving and taking up the experience to the next [...]
[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]
[...] I describe the first essential component in enabling a brand hijack, you have (I know it is hard, but you have to!) watch the following [...]