LinkedIn just loves Facebook
Written on 28th February 2008
1 COMMENT 
Ernst-Jan Pfauth, editor in chief
Yesterday TechCrunch reported that LinkedIn would launch its new lay-out today. Mark Hendrickson wrote that ‘these updates feel like an attempt to mimic Facebook’. Well, LinkedIn is not just using Facebook as an inspiration for the design, also some marketing techniques are copied.
You might remember that Bill Gates joined Facebook a while ago, but left as he was overwhelmed with friend requests – around 8,000 per day. It created a good buzz, and that didn’t go unnoticed by LinkedIn.
Because, surprise surprise, the Microsoft Chairman has now asked a question on LinkedIn:
The answer is of course: stay on Facebook and talk with them! Before you go ahead and answer the question, you might want to check out this demo of the new LinkedIn features. Since whether they copy marketing techniques or not, they’re still a good service for professional networking.
[WebTipr: Yaniv Solnik, Israel]
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By Martha on Feb 29, 2008
Linkedin isn’t going to make itself more popular by mimicing FB. I hope that we don’t begin to lose a lot of original thinking, in favour of copying other people’s ideas.
There are many ways of intergrating good conecpts from other sites without giving up identity and branding.
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