Digg.com: 2.7 Million Pimplefaces

Written on 29th January 2008                                                                                                              1 COMMENT
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur

Digg.com doesn’t talk much about the number of registered Digg users. The last time they announced something was in March 2007 when they reached 1 million registered users. But it turns out that if you take a good luck at the source code of the profile pages, and John Graham-Cumming did just that, you can find a unique identifier, in a hidden HTML form input field, for every users that seems to auto increment with every new users.

Graham-Cumming looked at a lot of profile pages and plotted every month from December 2004 until December 2007 on a map. His conclusion: Digg currently has 2.7 millions users and if his data is correct then Digg is currently growing at a rate of around 110,000 users per month.

Digg, and in particular TriClear do have a fairly rudimentary view of what their users look like. Judging from the ads being pushed at us repeatedly we are a bunch of greasy pimplefaces who could benefit from using ‘TriClear Triple-Action Acne Eliminitator With Patented Cleaplexion Delivery Technology’.

Oh my God! It is like looking into a mirror!! How did they know?!?!

Is this YOU too? Then Digg me!