FaceBook launches “profile clean-up” tool
Written on 11th January 2008
4 COMMENTS 
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur
Business card of Facebook Interaction Designer
Facebook is launching a new Profile clean-up tool that will make it easier to manage and clean-up your Facebook profile. Facebook mentions that ‘users are complaining that their own profiles are cluttered, and they have installed so many applications that it has become overwhelming to un-clutter it’.
That sounds kind of familiar as most of us don’t take time to check any of the requests we get on all those social networks and just once a week click the ‘Accept’ button on everything and everyone who wants our attention. It is easier to ‘Just say yes’ to these things than to actually figure out what they want. This does mean that our profiles are becoming less and less attractive to look at and therefor less useful. It seems that Facebook has come to the realization that less can be more.
The tool won’t actually delete stuff from your profile but “Similar to how your computer’s desktop will remind you to get rid of unused icons, this tool will give users the option to move extra profile boxes to an “extended portion” of their profile”. So the clutter will still be there, just hidden behind a “Show my clutter” link.
Lets just hope they also add a ‘Agree to all’ and ‘Delete all “friends” I don’t actually know’ button too.
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[...] Clearly, McClure is the expert here. He’s the one who has 20 years of experience and I’m just around for two years. Yet, I have the feeling that finding the ultimate money source shouldn’t be the number one priority for Facebook. If you asked me, I would say that loving your users is the smart thing to do. Treat them right, listen to their wishes and fulfill their needs. If they say that those damn Snowball, Super Wall and whatever application you can make up, is starting to irritate them, you give them an anti-clutter tool. [...]