This article was published on December 10, 2007

The simple basics of The Next Web


The simple basics of The Next Web

This is a guest post by consumer, marketeer and storyteller Polle de Maagt. Would you like to share your views on the next web as well? Contact us!

To explain the simple basics of The Next Web (Web 2.0, The Future Web,The Read/Write Web … ) to a group of High School students, I’ve created the above presentation. Its purpose is to give a general and broad perspective on the shift that is happening online, leaving lots of room for improvisation, examples and dialogue. Students’ level of web-savvy-ness varies a lot, so flexibility in presenting the content is key.

I’ll walk you through the slides:

my web. How am I (Polle de Maagt) using the web? Describing my daily RSS-routine, Twitter-addiction, social-networked-life and mobile office-ing.
the web. History of the web. Difference between The Internet (networked computers) and The Web (the web of sites and tools on top of the networked computers).
the curious web. The web is all about curiosity: searching, finding, learning.
the networked web. The power of networks (weak tie theory, who do you trust?) and different online networks.
the sharing web. The web is all about sharing: profile information, bookmarks, texts, photos and video.
the honest web. Blogs forced companies to engage in naked conversations, Plazes and microblogging tools force individuals to be honest about their motives and whereabouts.
the remixing web. Mashups, videoremixes, rss, content via different interfaces …
the playing web. Virals, games, SecondLife and World of Warcraft … homo ludens.
the simple web. Whatever cool tools and features are launched, the most important question is: Can I explain this to my mom?
the always-on web. The web is 24/7/365. More and more people are connected through mobile devices. There is no difference between on-phone and off-phone life … there is no difference between on-line and off-line life.
the everywhere web. location based services and mobile office-ing.

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